Privacy Policy and Data Security

This Privacy and Data Security Policy of the BigLink Platform encompasses a set of actions established by BigLink based on best practices and grounded in its philosophy of transparency and respect for customers/users. Its purpose is to uphold and preserve the right to identity confidentiality by providing guidelines and information on how BigLink collects, stores, and uses the personal information provided and/or registered by customers/users/internet users for accessing and using the BigLink Dashboards Platform. Additionally, it outlines the company's responsibility regarding the safeguarding, protection, and disclosure of such information.
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DEFINITIONS

Without prejudice to other definitions provided in this Policy, the following terms shall have the meanings assigned to them below:

“Platform”: Any and all online solutions, whether proprietary or third-party, made available through the BigLink application or platform.

“User”: Anyone who registers on this platform and receives an individual and exclusive identification.

“Customer”: Anyone who uses the products and/or services offered by the BigLink platform, whether paid or not.

“Internet User”: Anyone who accesses the BigLink Platform in any way, whether they are a customer or not.

“Personal Data”: Any information related to an identified or identifiable person, including their full name or trade name, physical and electronic address, telephone number, ID number, social security number (CPF or CNPJ), credit card number, financial and asset information, social contract, balance sheet, preferences, and access patterns, including any address or identification number of a terminal used to connect to a computer network. When collected, such information will be stored using strict confidentiality and integrity standards, as well as physical and logical access controls, always observing the highest ethical and legal principles. Despite adopting high levels of security for the protection of collected data and information, it is important for customers/users/internet users to be aware that, due to the inherent nature and technical characteristics of the internet, there is always a risk that unauthorized third parties may somehow manage to violate these protection mechanisms and gain access to such information. Therefore, BigLink cannot guarantee complete privacy and security in the use of the application or in the storage of data.

“Encryption”: The process of encoding information. Information is encoded (scrambled) at the source and decoded at the destination, making it difficult to decipher during internet traffic.

“Cookies”: Text files stored by the browser (e.g., Internet Explorer, Firefox, Chrome, or Safari) on your computer or mobile device. Cookies are used to identify the computer or mobile device, personalize access, and obtain access data such as browsed pages or clicked links. A cookie is individually assigned to each computer and cannot be used to run programs or infect computers with viruses, trojans, etc. Moreover, cookies can only be read by the server that sent them.

COMMITMENT

BigLink is committed to:

Collecting on its Platform only the necessary information about individual identification to enable its business and provide products and/or services requested by its customers/users.

Requesting authorization to send informative or promotional material to the email addresses of registered users on its Platform.

Enabling the cancellation of previously granted authorization for the sending of informative or promotional material.

Using cookies only to track the audience and navigation on its Platform. The `cookies` will not be used to control or utilize the user's personal data unless the user violates any security rules or engages in any activity harmful to the proper functioning of BigLink, such as attempting to hack or invade the Platform.

Recording telephone calls originated from contacts between users/internet users and corporate advertisers solely for the purpose of controlling the number of contacts made with each corporate advertiser, aiming at the internal operationalization of billing these advertisers.

Strictly complying with all provisions of this Privacy and Data Security Policy.

DATA PRIVACY

Depending on the action taken, when registering, browsing, purchasing, or requesting products and/or services from BigLink Platform, the following information will be requested:

Customer's individual identification;

Access accounts with read permission to capture data from Google Adwords campaigns;

Access accounts with read permission to capture data from Google Analytics campaigns;

Access accounts with write permission to Google Drive for creating folders and integration spreadsheet with Google Sheets, this access will be used solely for this purpose and nothing else;

Access accounts with read permission to capture data from FacebookAds campaigns;

Access accounts with read permission to capture interactions and visibility data from Instagram Insights;

Access accounts with read permission to capture interactions and visibility data from Facebook Insights;

Acquisition and payment method for the product or service requested on the Platform;

Customer preferences;

Internet user opinions;

Internet user access (example: date and time of access);

Internet user access profile (example: clicked links, visited pages).

DATA USAGE

The information captured through the BigLink Platform is used for the following purposes:

General statistical analysis;

Creation of dashboards integrated with the results of digital media campaigns;

Enhancing the interactivity of the Platform for the user;

Improving usability and the interactive experience in using the Platform;

Providing more accurate and relevant offers and/or information based on the needs and interests of the customer/user/internet user;

Increasing efficiency in terms of frequency and continuity of communication with the user;

Enhancing the consumer experience on our Platform and/or during internet browsing;

Responding to user inquiries and requests;

Conducting communication and relationship marketing surveys;

Announcing changes, innovations, or promotions regarding BigLink's products and services.

Allowing internet users to browse or perform operations available on the Platform;

Enabling the provision of requested products or services on the Platform;

Identifying the profile, desires, or needs of internet users in order to enhance the products and/or services offered by the company;

Sending informational materials about products or services to customers;

USER IDENTIFICATION

When registering on the BigLink Platform to purchase products or services (paid or unpaid) offered on the Platform, each user receives a unique identification, which is required and authenticated for subsequent accesses to the Platform. This identification serves as a legal agreement signature for any proposal made on this Platform.

The user identification is exclusive, non-transferable, and encrypted for transmission to the BigLink server, with the password stored in the database in encrypted form, irreversibly.

BigLink may verify the personal information provided by the customer/user/internet user by consulting public agencies, specialized companies, restrictive databases, or risk centers. The information obtained by BigLink from these entities will be treated confidentially.

Without prejudice to the foregoing, the customer/user guarantees and is responsible for the truthfulness, accuracy, validity, and authenticity of the personal data and undertakes to keep them duly updated. Consequently, BigLink has no responsibility in case of false data insertion or inaccuracy of personal data entered by other customers/users/internet users.

OWNERSHIP AND REMOVAL OF DATA

In accordance with the LGPD (General Data Protection Law), all users of the BigLink platform have ownership of their data and can:

Authorize or withdraw authorization at any time for the continued collection of data from any integration connected to the Platform. To do this, simply access the Integrations area and remove the integration, or access the account on the source platform and cancel the permission to use;

Request the complete removal of all information collected during the use of the Platform, keeping only the email used at the time of registration for Platform use, so that BigLink can identify that account in future contacts and/or new registrations. To do this, simply contact our team through any means of contact, the most known being the chat within the platform or by email at contato@biglink.app;

Request that all data collected through any integration be completely erased, making it impossible to recover that data. To do this, simply contact our team through any means of contact, the most known being the chat within the platform or by email at contato@biglink.app.

DATA DISCLOSURE

BigLink does not provide third parties with individual identification data of customers/users/internet users without their prior consent, except in the following cases:

BigLink informs all users/customers/internet users that it collects, uses, stores, processes, and shares their personal and contact data, including connection and access records to internet applications, in the products and/or services provided on this Platform;

In cases where there is a legal or judicial determination for data provision;

BigLink is committed to using the collected information only for the defined purposes here, reserving the right to keep them for legal compliance and/or to protect against any civil claims, as well as to destroy them after their use or simply not use them.

Respecting the privacy of its users, once provided with personal information about the customer/user/internet user, BigLink may use the user's data to send advertising, targeted by email or any other means of communication, containing information about BigLink, its partner companies, and its products and services. However, the customer/user/internet user has the right, at any time, including at the time of providing personal information, to inform BigLink, through the available communication channels for registering such information, of the lack of interest in receiving such advertisements, including by email (opt-out), in which case BigLink will cease such communications as soon as possible. If you no longer wish to receive our emails, simply select the `Unsubscribe` option in the header or footer of each email. You will be redirected to the confirmation page.

For the purposes of credit evaluation, verification, and risk management, your information may be exchanged with reputable reference sources, regulatory bodies, and settlement services.

CONFIDENTIAL INFORMATION SECURITY

Access to personal information collected and stored by BigLink is restricted to authorized professionals who have direct use of this information and is necessary for the provision of their services, with limited use for other tasks. It is also required that any organization or individual contracted to provide support services comply with our privacy standards and the then-current Information Security Policies.

BigLink works tirelessly to ensure that the information disclosed to customers is true and accurate, relying on meticulous control and monitoring of the provided information. Your participation in the process is to review the information, values, and notices, and report any discrepancies in the information provided.

BigLink shall not be held liable for damages that may arise from the leakage of personal information due to violation or breach of internet security barriers by third parties such as hackers or crackers.

In addition to the cases mentioned above, if there is a need or interest in disclosing customers/users/internet users' individual identification data to third parties, BigLink will request their prior authorization. Information that is not personally identifiable (such as demographic information, for example) may be shared with advertisers, suppliers, sponsors, and partners with the aim of improving the quality of products and services offered by BigLink.

To third parties who, by chance, receive any kind of information from BigLink about the internet users who access their Platform, it is also their responsibility to ensure the confidentiality and security of said information.

BigLink strives significantly to provide security and confidentiality of the information it collects. However, for the measures taken to be effective, it is necessary for each customer/user/internet user to also have a responsible attitude, being cautious with their individual identification data whenever they access the internet, providing it only in operations with data protection, never disclosing their user identification, and always disconnecting from the BigLink Platform account as soon as they stop accessing it, especially if they share the mobile device/computer with other person(s).

BigLink ensures that the information (texts, images, sounds, and/or applications) contained on its websites comply with the legislation and regulations governing copyright, trademarks, and patents. Modifications, copies, reproductions, or any other forms of commercial use are not permitted without the prior and express consent of BigLink.

BigLink is not responsible for any damages and/or problems arising from delays, interruptions, or blockages in data transmissions that occur on the Internet.

EXTENT OF EFFECTS

The terms of the Privacy and Data Security Policy exposed here apply exclusively to the personal information, as defined above, that is provided to BigLink by the customer/user/internet user for the use of its products and services. Consequently, this Privacy and Data Security Policy exposed here will not apply to any other service other than those provided by BigLink, including those websites that are in some way linked to the BigLink website and application through links or any other technological resources, and also to any other websites that may be known or used through BigLink.

In this sense, BigLink alerts users that such websites may have a privacy policy different from the one adopted by BigLink or may not even adopt any policy in this regard. BigLink does not assume responsibility for any violation of users' privacy rights that may be violated by those websites.

TRANSACTIONAL DATA PROTECTION

Transactions made to choose the payment method and complete the payment, regardless of the chosen method, are carried out in a secure environment certified by a specialized data security company for the internet. All information required for the payment process is encrypted. The `Closed Padlock` icon, located in the status bar, indicates that the transacted information will be encrypted.

Another security measure is the non-collection of credit card number and expiration date, as well as other specific payment information, by BigLink. This data is provided directly to financial institutions and is not stored or used for any other purpose.

In certain areas of the BigLink Platform, individual identification and/or registration information (such as full name or legal name, address, phone numbers, vehicle data, etc.) necessary for navigation or use of the available services may be collected. As a protective measure, the individual identification and/or registration information collected by the BigLink Platform undergoes encryption processes on all data collection pages (such as placing a vehicle ad or subscribing to a plan) and in secure areas of the website where a username and password are required.

The operations performed on the BigLink Platform by a user, as well as the information associated with these operations, are exclusive and can only be accessed by that user.

CHANGES TO THE POLICY

BigLink may change this Privacy and Data Security Policy at any time, due to changes in legislation or services, as a result of the use of new technological tools or whenever, at the exclusive discretion of BigLink, such changes are necessary. Therefore, we recommend periodic reading of this Privacy and Data Security Policy.

The use of the services provided by BigLink by any customer/user implies express acceptance of the terms and conditions of the Privacy and Data Security Policy in effect on the date of use.

BigLink recommends to customers/users who do not agree with the current Privacy and Data Security Policy to refrain from using the services of this Platform.

QUESTIONS AND SUGGESTIONS

If you have any questions or suggestions regarding these Terms of Privacy and Data Security Policy, please write to: contato@biglink.app

If it is noticed that this Privacy and Data Security Policy is not being complied with, the detected non-compliance should be reported to the responsible party through the email address: contato@biglink.app

TERMS OF USE

The customer/user expressly accepts the terms and conditions listed in the Terms of Use, which are hereby incorporated by reference.

APPLICABLE LAW AND CONFLICT RESOLUTION

Any dispute arising from the terms set forth in this Privacy and Data Security Policy will be resolved in accordance with Brazilian law, with the competent forum being the city of Jacutinga/MG, to the exclusion of any other, however privileged it may be.

It is also clear that the use of services and the orders issued outside the Brazilian territory, or those resulting from operations initiated abroad, may also be subject to the legislation and jurisdiction of the authorities in the countries where they are issued or initiated.